I am a seasoned marketing executive known for my innovative strategies and achievements across sponsorships, general management, and business expansion. I have consistently delivered exceptional results throughout my career while spearheading transformative change. In my role, I've been instrumental in guiding and energizing Account Management teams for a portfolio of esteemed agency clients. Moreover, I have led a dynamic Sports and Entertainment practice, focusing on experiential and influencer marketing, fostering brand partnerships, and strategically placing products. This practice underscores my strategic prowess and brand-building skills and highlights my ability to craft immersive experiences that deeply resonate with audiences.

With over two decades of experience, I have collaborated with leading marketers globally, adeptly navigating the complex U.S. Hispanic marketplace. Notable clients in my roster include Toyota, T-Mobile, P&G, and more. Rooted in an entrepreneurial spirit, I possess a unique knack for identifying untapped opportunities and driving unforeseen growth for our agency and clients.

My professional journey began in an advertising agency, followed by pursuing an MBA in the United States. Over time, I ventured into various roles within the Entertainment sector, contributing to producing top-rated shows and documentaries for renowned networks like Fox Kids and Globo T.V. My passion for Entertainment, fueled by creativity and a drive for change, has been evident since the early stages of my career.

As a leader, I prioritize the well-being of my team, fostering a supportive environment that transcends traditional management roles. I am deeply committed to promoting wellness and mental health, recognizing their profound impact on overall performance. My legacy is one of transformation, inspiring others to thrive not only in their careers but also in their personal lives.

Outside of work, I find solace and self-expression in art and music. Whether painting, playing the piano, or engaging in meditation, these pursuits ground me and nurture a profound connection to my inner self.